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Our dedication to high-quality and safety begins in the research laboratory and continues through manufacturing and delivery of our multivitamins to you. With this focus, we take pride in being the #1 doctor recommended multivitamin brand, built on a foundation of science & quality, which delivers you multivitamins in the forms and with the features you prefer.
We recognize that some consumers are looking for products where less is more. That’s why we have verified that the following products are made without ingredients that are genetically engineered (non-GMO) and are Gluten Free. The formulas verified as non-GMO & Gluten Free are:
When we refer to “GMO” (otherwise known as “genetically modified organism”), we mean an organism that was modified through genetic engineering, or other scientific means, that alters its natural state to one that could not have occurred naturally.
It is important to note, there is currently no official U.S. federal non-GMO definition.I We’ve based our non-GMO standard on a careful evaluation of FDA guidance documents, existing and proposed standards from within and outside the US and, standards set by independent organizations.
Our non-GMO standard requires sourcing non-GMO by origin ingredients for our verified products. This means we use an original seed source that is conventionally grown (not genetically engineered) for our ingredients. Our verification is based upon a thorough evaluation of supplier documentation confirming the non-GMO status of the ingredients that make up our products.
Non-GMO by IP refers to non-GMO by Identity Preservation. This requires practices and processes for controlling contamination from at-risk GMO inputs and ingredients. While non-GMO by IP is acceptable for our standards, it is not required.
PCR (Polymerase Chain Reaction) testing is a method of detecting genetic material in products. A PCR(-) finding alone is not sufficient to ensure that a product is non-GMO. In certain cases, testing may be used as a verification tool.
We allow for the use of fermented ingredients or processing aids that are genetically engineered, as long as the genetic material from the processing aid is removed from the finished ingredient and is not present in the final product. See example under Processing Aids.
For more background, we’ve included explanations and common definitions related to GMOs below.
The US FDA uses the term “genetic engineering” (GE) interchangeably with “modern biotechnology” and adopts the CODEX definitionII for Modern Biotechnology which means the application of:
a) In vitro nucleic acid techniques, including recombinant deoxyribonucleic acid (DNA) and direct injection of nucleic acid into cells or organelles, or
b) Fusion of cells beyond the taxonomic family, that overcome natural physiological reproductive or recombinant barriers and that are not techniques used in traditional breeding and selection.
An example application of genetic engineering is when bioengineering techniques are used to insert DNA from one species into another in order to impart a trait that does not naturally occur in the species.
Non-GMO by origin means the original seed source has not been altered using genetic engineering.
Identity preservation is a program or system that helps assure the identity of the ingredient tracing back to its original source. For example, the United States Department of Agriculture (USDA) has a voluntary Identity Preservation Program service which verifies the identification, segregation, and traceability of a product’s unique, value-added characteristic where verification is provided at every stage, including seed, production, processing and distribution.III
PCR testing refers to the Polymerase Chain Reaction test that can be used to detect genetic material (DNA) in a sample. When used to determine GM status of a product, PCR(-) means that no genetically modified DNA is detected in the finished product.
According to the FDA definition, a processing aid includesIII:
a) Substances that are added to a food during the processing of such food but are removed in some manner from the food before it is packaged in its finished form.
b) Substances that are added to a food during processing, are converted into constituents normally present in the food, and do not significantly increase the amount of the constituents naturally found in the food.
c) Substances that are added to a food for their technical or functional effect in the processing but are present in the finished food at insignificant levels and do not have any technical or functional effect in that food.
On a case-by-case basis our standard allows the use of fermented ingredients and processing aids that are genetically engineered when technically-unavoidable. For example, some B Vitamins (riboflavin and vitamin B12) are produced using a fermentation process that employs a genetically-engineered processing aid. In the PCH non-GMO standard an ingredient manufactured using the genetically-engineered processing aid, such as riboflavin and B12, would not be considered genetically-modified as long as the nutrient medium is conventional (not genetically engineered) and the genetically-engineered processing aid is purified out such that residual GE DNA is present at <0.9%IV in the ingredient.
I In 2016, the National Bioengineered Food Disclosure Standard,I was passed, requiring the USDA to develop regulations for the mandatory disclosure of the presence of genetically engineered ingredients. While regulations mandating disclosure will not be available for a few years, we are taking a proactive role in ensuring we offer Centrum formulations that are non-GMO to meet the growing consumer preference for such assurance.
II Codex Alimentarius Commission. 2003. Amendments in 2008, 2011. “Principles for the Risk Analysis of Foods Derived From Modern Biotechnology CAC/GL 44-2003” http://www.codexalimentarius.net/download/standards/10007/CXG_044e.pdf
III Food exemptions from labeling, 21 CFR 101.100(a)(3)(ii), link accessed November 1, 2016: http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr...
IV <0.9% this is consistent with existing standards when such GE DNA is present due to adventitious or technically-unavoidable contamination.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Centrum® VitaMints® multivitamins are proudly manufactured and distributed by Pfizer Consumer Healthcare and are not associated with any other brand or product.
∞ Based on women 50 years of age and older and/or based on men 50 years of age and older.
◊ Statistical information provided by the Centers for Disease Control and Prevention (CDC).
+ Not a replacement for cholesterol-lowering drugs.
† Applies to all Centrum products except Flavor Burst and Centrum Liquid.
** Refers to Vitamins C, E, and Beta-Carotene.
1 As compared to Centrum Silver Adult.
¤ Centrum Silver Women contains 800 IU vitamin D compared to 500 IU in Centrum Silver Adults Multivitamins.
2 Based upon doctor recommendations and sales.
§ B-Vitamins help promote heart health.*
° Zinc and B-Vitamins help support normal brain function.*
‡ Vitamins A, C, and E, and Lutein help support healthy eyes. This product is not intended to provide daily intake of Lutein. Take with a diet rich in fruits and vegetables. Vitamin A and Zinc help support normal retinal function.*
¥ B-Vitamins support daily energy needs.*
^ Vitamins C and E support normal immune function.*
± B-vitamins aid in the metabolism of fats, carbohydrates, and proteins.*
« Lutein and Zeaxanthin to help improve the eyes natural response to glare. Emerging science suggests nutrients such as Lutein and Zeaxanthin help support healthy/normal macular pigment which plays a role in the eye’s ability to respond after exposure to glare/adjustment to changes in light.*
∇ Among leading eye multivitamin supplement brands.
^^ Refers to Lutein, Zeaxanthin, and Vitamins A, C, and E.
µ Based on number of nutrients; Among leading Women / Men 50+ multivitamin brands.
» Among leading men’s and women’s gummy multivitamins.
> Biotin, Vitamins A, C, and E help maintain healthy appearance.*
< Vitamins D and B6 help support muscle function.*
♦ A combination of Vitamin D and calcium helps maintain strong bones*
• B-Vitamins help support heart health, brain health, energy and metabolism. Vitamins A, C, E and zinc help support normal immune function and healthy eyes. Calcium and vitamin D help support bone health.* Adequate calcium and vitamin D are necessary for bone health. Centrum® MultiGummies® [Men/Adult] and Centrum® VitaMints® do not contain calcium. Take with a calcium-rich diet.
~ Applies to Centrum® and Centrum® Silver® tablets only. To learn more about our non-GMO standard, click here.
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